Digital Campaign

ConceptD Creativity Decoded

This global campaign comprises a series of mixed-media films and strives to highlight the innate versatility and performance capability of the company’s computers, showcasing them as ideal working companions for creatives and design professionals. Each episode of the series presents a finished piece by an artist or studio and has three parts: one in which the brand slogan “Let Creators Be Creators” was put into action, one presenting the production steps and the functionality of the devices involved, and one featuring a series of interviews with the creators about the creative process and hardware needs.

Red Dot

Credits

Client:

Acer Inc., New Taipei City, Taiwan
Design:

Acer Inc. New Taipei City, Taiwan We Are Social, Shanghai, China
Project Team:

We Are Social: Jason Breen (Creative Director) Nathan Baker (Group Account Director) Kristina Knut (Associate Account Manager)