Beverage Packaging

Coca-Cola x Porsche: Carrera Cup

This packaging design was created as part of a collaboration between Coca-Cola and Porsche that led to a series of strategic brand partnerships and joint campaigns. The brief was to create a cohesive, distinctive and interactive packaging set that clearly communicates the elements of the Porsche Carrera Cup Asia through on-pack interaction. On the cans, the Porsche 911 GT3 Cup race car is paired with classic racing scenes to reflect the thrilling excitement of the racetrack. An interactive concept and e-commerce-related promotions have been developed, offering a selection of Porsche-branded rewards, incentives and tickets.

Red Dot

Credits

Client:

The Coca-Cola Company, Shanghai, China
Design:

Labbrand, Shanghai, China
Project Team:

Labbrand: Jeffrey Hsueh (Art Direction) Catherine Tsui (Creative Direction) Antoine Lemesle (Graphic Design) Maria Pilgaard (Graphic Design)