Serviceplan
Commercial
Christmas doesn’t need much. Only love.
The best gifts don’t have to cost anything if they come from the heart. This is the message conveyed creatively and lovingly in the Penny advertising film. Its message is reflected in the visually touching film, which tells the story of a mother who gives her son a wonderful Christmas gift, which is built with creativity and love. Seven miniature sets were made by hand for the mixed-media production, six characters were brought to life digitally and both of these worlds were merged seamlessly to create an individual look.
Credits
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Client:PENNY-Markt GmbH, Cologne, Germany
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Design:SERVICEPLAN GERMANY, Munich, Germany
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Global Chief Creative Officer:Alexander Schill
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Chief Creative Officer:Matthias Harbeck
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Executive Creative Direction:Christoph Everke
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Creative Direction:Matthias Schuster, Moritz Dornig
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Art Direction:Rebecca Labiner
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Copywriting:Alessia Coschignano
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Account Management:Frederike Striegel
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Film Production:Glassworks Ltd., London, United Kingdom
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