China Block

China Block began with the intention to design a toy for Chinese elderlies. It is also a call for society to pay attention to mental health. The rule of the game is easy: To spell a word. With over 5000 characters that can be created, play never gets boring. As a creative culture product, it is a toy fit for people of different age groups and demographics to stimulate the imagination. Even though wooden blocks are the most classic toys in the world, this set of wood blocks still stands out. China Block is also created to look aesthetically pleasing as a decorative item in the home when it is not used in play. Red Dot Award: Design Concept | Concept | Play