Brand Illustration

Ceramic Panda

The illustration of the key visual for Ceramic Panda uses the creative technique of graffiti to connect traditional Chinese food culture with popular entertainment. The collage combines mahjong symbols, ceramics and food motifs drawn in boldly contrasting colours. This not only reflects the gourmet qualities of the hotpot shop itself, but also refers to the lifestyle of its customers. Elements of the local language and entertainment are used to add an emotional component to the brand experience and to encapsulate the closeness to the local customers.

Red Dot

Credits

University:

Communication University of Zhejiang Hangzhou, China Wonkwang University, Iksan City, North Jeolla Province, South Korea
Supervising Professor:

Prof. Chao Yang, Communication University of Zhejiang
Design:

Pei Yang, Communication University of Zhejiang, Ye Wang, Wonkwang University