Deutsche Telekom developed the “Brand Dialog” collaboration tool for the planning and management of group-wide marketing activities. It supports all Telekom employees and agencies in their daily work in the fields of communication, brand, design and media. The online platform integrates several tools in a single intuitive workflow application. It simplifies the approval of all communication materials and ensures a uniform brand presence throughout the group. In addition, the active exchange of customer insights and best practice examples guarantees better and more efficient collaboration.
Credits
Client:
Deutsche Telekom AG, Bonn, Germany
Design:
Deutsche Telekom AG
Bonn, Germany
upside relationship marketing GmbH, Cologne, Germany
Project Management:
upside relationship marketing GmbH
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