Corporate Design Relaunch

Blood Samples – MLL Münchner Leukämielabor

The MLL Munich Leukemia Laboratory offers reliable diagnostics to tackle leukaemia, a disease which afflicts many people in Germany. The aim of the new corporate design is to leverage the claim “See behind. Go beyond” by illustrating the laboratory’s diagnostic and therapeutic approach, and make them more easily understandable. The visualisation of the idea of reading information from blood takes centre stage in the concept. As a symbol of the laboratory’s work, blood cells become key visuals, underlined by a set of contrasting colours. They also constitute a complete visual language while conveying the company’s innovative spirit.

Red Dot

Credits

Client:

MLL Münchner Leukämielabor GmbH, Munich, Germany
Design:

KMS TEAM GmbH, Munich, Germany
Management:

Patrick Märki, Simon Betsch
Design Team:

Robert Börsting, Claudia Bajurin, Markus Sauer (Digital), Louis Huber (Digital), Birgit Rohde (Digital), Sabrina Weigert (Digital)
Copywriting:

Bettina Witzig
Brand Strategy:

Vera Schnitzlein, Kathrin Schneider
Account Management:

Lucie Groff, Friederike Neubauer