Brand Design

Beauty Key by Shiseido – Membership Programme App

The design of the sub-brand “Beauty Key by Shiseido” intuitively continues the elegant, flowing appearance of the established word mark: an organic logo in natural colours creates an associative link to the renowned beauty brand, as do the purist illustrations for posters and advertising materials, which were almost exclusively realised as outlines and enhanced with small details in Shiseido's iconic red.

Red Dot

Credits

Client:

Shiseido Japan Co., Ltd., Tokyo, Japan
Design:

Accenture Japan Ltd., Tokyo, Japan Shiseido Interactive Beauty Company, Ltd., Tokyo, Japan
Project Team:

Shiseido Interactive Beauty Company, Ltd.: Masataka Kishi (Director)

Accenture Song, Accenture Japan Ltd.: Rebekka Bush (Design Director) Taehan Yoo (Design Director) Asako Osedo (Design Lead) Ayaka Sano (Design Lead) Ayumi Sasaki (Design Lead) Minatsu Honma (Director) Marie Funabashi (Design) Maya Sugita (Design) Mai Kamijima (Design) Hikari Ito (Design)

vision track inc.: Tuna Dunn (Illustration)