The main idea behind the concept for the new website of the German industry designer Barski Design was to showcase versatility while creating structure and orientation. In this vein, a digital platform has been developed that exhibits the extensive range of services and long-standing customer relationships alongside the company’s cross-sector projects, philosophy and working methods. A clear, concise and contrasting design provides the framework. The user interface features fast filter options and structures the content in an accessible and user-centred way.