Baidu AI Retail Experience Store
Begründung der Jury
The Baidu AI Retail Experience Store introduces a qualitative change in the shopping experience, a change that uses artificial intelligence in a literally intelligent approach. The corporate design conveys the impact on retailers and customers in a differentiated yet aesthetic manner. With silver or white against a noble black background, the geometric elements reflect the mathematical processes of the AI and combine into a variable, expressive brand image that has been convincingly implemented.
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Company:Baidu Online Network Technology (Beijing) Co., Ltd.
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Founding Year:2000
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Headquarters:Beijing, China
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Company Founder:Robin Li and Eric Xu
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Number of Employees:45,887
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Red Dot Awards:2019