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Avant/Garde Diaries

“Avant/Garde Diaries” is a digital, web-based interview magazine for young, individualist representatives of the post-modern market segment who are not per se keen on Mercedes-Benz. It is devoid of branding and eschews the standard staging of vehicles, preferring instead to focus on renowned artists, curators and events of strictly limited attendance. By communicating this content, the site aims to establish an emotional connection with the target audience and to underline similar aesthetic values and intellectual attitudes.

Red Dot