Representing a significant milestone in the Audi brand reorientation from an automobile manufacturer to a sustainable mobility service provider, this film featured in the online “Audi Magazine” to promote the “Audi on Demand” customer service in Hong Kong. It presents local protagonists who engage with this system and explains how to use the new car-on-demand service. In order to create a high degree of trustworthiness and closeness to the protagonists, the film stages the vehicles and drivers in a “real” and natural manner.
Credits
Client:
AUDI AG, Ingolstadt, Germany
Design:
loved gmbh, Hamburg, Germany
Head of Global Creative and Sales Media:
Jörg Dietzel
AUDI AG
Project Director:
Anja Weinhofer
AUDI AG
Managing Director Account:
Peter Matz
loved gmbh
Managing Director Creation:
Mieke Haase
loved gmbh
Editor-in-Chief / Script:
Julia Kerschbaum
loved gmbh
Head of Photo Department:
Peggy Wellerdt
loved gmbh
Film Direction:
Julia Kerschbaum
loved gmbh
Simon Huber
graupause | Filmkreation
Nuremberg, Germany
Camera:
Simon Huber
Andi Mayr
graupause | Filmkreation
Nuremberg, Germany
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