Visual Identity Relaunch

Arlanda Express

The 20th anniversary visual identity relaunch shows Stockholm’s local airport train, the Arlanda Express, in a contemporary look. In preparation for future endeavours, the brand logo has been reduced to two letters, complementing the product name that carries a well-known heritage and awareness. The hand-cut, vibrating font Transfer Sans is central and defines the brand identity in contrast to the summery yellow colouring. The design concept also uses large wedge-shaped rooms, waves and surfaces. English-language slogans, a new system for finding your way, pictograms and even more attractive trains round off the brand experience in an appealing manner.

Red Dot