AGCO 3D Product Advisor

The new AGCO 3D Product Advisor enables farmers to experience a self- guided sales approach, allowing them to easily identify the most suitable product for their specific needs. Through a step-by-step interactive experience, farmers are led through the decision-making process while building their own fully-3D-visualised and ready-to-order machinery. Representing a core element of the farmer-first retail journey, the AGCO 3D Product Advisor supports farmers through a playful and easy-to- understand user experience. Farmers can learn more about available product features that match their specific needs and purchase decision criteria. Real- time 3D visualisation allows farmers to place the configured machinery into their virtual farming environment, which can later be enriched with machine performance data to represent a digital twin that can be used to enable best-in-class after-sales services and support. Leading farmers to the right products that will deliver sustainable productivity gains for their specific field is the unique selling proposition of the AGCO 3D Product Advisor. This experience is shaped both visually in real-time 3D and audibly to maximise access to the solution.

 Red Dot Award: Design Concept | Concept | Interaction and User Experience