Brand Store

Aesop Parnas

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Located at the centre of the sprawling Parnas Mall in Seoul, Korea, the lack of natural light posed the greatest design challenge for Aesop’s Parnas retail store. A copper cavern was created with floating “walls” made of 2,100 metres of oxidised tubing, no two curves repeating. The showroom’s centrepiece is an island sink of floating local granite wrapped in a double curve of copper piping. The idea of a landscape at dusk is reinforced by randomly spaced lighting, backed by felted wool. The undulating lines thus define a monochromatic metallic oasis for skincare purists.

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Credits

Client:

Aesop Korea, Seoul, South Korea
Design:

SUH Architects, Seoul, South Korea
Design Principal:

Eulho Suh, Kyungen Kim, SUH Architects
Project Team:

Hwayoung Jung, Yeorin Kim, Yoojin Han, SUH Architects
Graphic Design:

Gayoung Yoon, SUH Architects
Furniture Design:

SUH Architects
Furniture Fabrication:

Youngjin Jang, FNWORKS, Seoul, South Korea
Construction:

Heegu Kim, City Architecture, Seoul, South Korea
Photography:

Jongkeun Lee, Guru Visual, Inc., Seoul, South Korea

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