Sports App

adidas GMR

The GMR app is an experience that connects the analogue with the digital world. It features an insole with a smart tag which is capable of detecting football-specific movement. The app guides users through the journey, from collecting and syncing data on real playfields to the virtual stadiums of EA SPORTS FIFA Mobile in order to improve the skills of the team. The app offers a user journey with easy and fast onboarding and a dashboard where the recurring syncing of the tag is managed and where recent statistics are displayed. It is also used to set up and manage the tag and includes support chat in real time.

Red Dot

Credits

Client:

adidas AG, Herzogenaurach, Germany
Design:

intive GmbH, Munich, Germany
Project Team:

Michael Ehrnböck (UX Design) Johannes Dornisch (UX Design) Alexander Kalinowski (UX Design)