Commercial

A101 Lively Apartments

This commercial for the apartments in the A101 residential complex in Moscow conveys the message that these properties inspire their residents to live the life they want. Storytelling is used to introduce a number of fictional characters who have found happiness in those apartments – whether that is because of the high ceilings, the spacious balconies or the magnificent view through one of the large windows. Rooms drenched in colour, nostalgic retro elements and eccentric characters recall the aesthetic of Hollywood filmmaker Wes Anderson and make it obvious that these are not realistic but staged stories.

Red Dot

Credits

Client:

A101, Moscow, Russia
Design:

TutkovBudkov, Volgograd, Russia

Mathery, New York, USA
Project Team:

TutkovBudkov: Dmitriy Tutkov (Executive Creative Director) Oleg Barinboim (Creative Direction) Dmitriy Kostuchenko (Art Direction) Marina Baldenkova (Copywriting) Sergey Polyakov (Account Director) Yulia Nikandrova (Account Management)

Mathery: Erika Zorzi (Director) Matteo Sangalli (Director)