TV Commercials

13th Street Reload 2011 Image Campaign

The new core message of 13th Street, a TV channel for thrillers and crime, is “anticipation”, meaning an anticipation of danger or an experiencing of tension through subtle hints and allusions. These TV commercials were designed to transmit such image campaign messages by using a dramaturgy that puts viewers into immediate situations of danger. The camera navigation turns the viewer into a voyeur directly on site, directly conveying the dangers to be found on 13th Street. The commercials were broadcast on television, in cinemas and via the Internet.

Red Dot

Credits

Client:

Universal Networks International Germany, Munich head of marketing Dirk Böhm, Elmar Krick
Design:

Jung von Matt/Spree, Berlin
design (agency):

Mathias Stiller, Mark Wilms
creative direction:

Andreas Henke, Arndt Poguntke, Florian Kitzing, Daniel Klipfel
art direction:

Daniel Haschtmann, Stefanie Busse, Janic Eberhard
project management:

Helen Seiffe, Steven Wörns
ﬁlm production:

Christiane Dressler, Catherine Baikousis, Julia Cramer
ﬁlm direction/script/dop:

Joakim Revemann, Christoph Callenberg, Mathias Schöningh
post-production:

Simone Legner, Yvonne Stroemer, Thilo Both, Julian Holzapfel, Dennis Beckmann, Kai Beissner