Professor Song Kee Hong

Professor Song is the Assistant Dean at the College of Design & Engineering in the National University of Singapore. He brings over two decades of design experience with global design agency Ziba, HP’s printing division and cross-disciplinary consultancy Design Exchange; where he serves as Design Director.

In his professional practice, he has worked with notable brands across diverse industries including HP, Intel, Lenovo, P&G, Philips, Siemens and Welch Allyn.

His work has received over twenty International design awards - including the prestigious Red Dot Luminary Award. Recent work includes Product, UX & UI Design for finance, healthcare, industrial & air travel sector.

He graduated in 1990 with a BFA Industrial Design degree from the University of Kansas and is a recipient of the prestigious IDSA Student Merit Award from the Industrial Designers Society of America.