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Interview about the project “PUMA Online Full HTML Annual Report 2022”
Founded in 1997, the agency 3st kommunikation specialised early on in the conception and implementation of annual reports. The print focus was quickly joined by an orientation towards digital content – and, in keeping with the spirit of sustainability, the creative playing field too has increasingly developed in this direction, especially in reporting. There is, however, one constant at 3st: intelligent storytelling that exploits the strengths of the respective medium.
Red Dot about 3st kommunikation
Our goal is always to create sustainable connections between design, technology and content.
3st kommunikation
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Vorwerk Annual Report 2022
The Vorwerk Group's new digital report uses interactive 3D spaces for unique storytelling. Users can scroll through six elements and discover exclusive online stories that present the corporate strategy, values and products. Playful elements, such as a digital record collection and a recipe quiz, create an informative and entertaining experience.
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BMW Online Integrated Report 2022
The BMW Group's integrated digital report entitled "Next Level Mobility" focuses on three key themes: digital, electric and circular. With each scroll, the user is guided through a virtual tunnel in which dynamic elements and multimedia content highlight the main messages and emphasise the aspects of sustainability, digitisation and production.
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PUMA Online Full HTML Annual Report 2022
PUMA's digital annual report reflects the dynamics of various sports in all facets. Many interactive elements, along with the visual language, videos and speedy animations, enable the user to experience the brand claim "Forever Faster".
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