Red Dot Award: Brands & Communication Design 2023
24scheme
The creative 24
24scheme is a Taiwan-based advertising agency that was founded in 2019. The agency derives its name from the number 24, to which it attaches special value and significance: this number appears in various areas of life and art, from the 24 hours of the day and the 24 time zones to Paganini's 24 Caprices and the traditional cinematic 24 frames per second. The agency 24scheme follows the same trajectory with the aim of continuing this series. In this context, it measures the quality of its work against cultural and marketing challenges by asking whether its creativity can contribute to the solution of these problems.
Red Dot about 24scheme
Strategy drives ideas.
24scheme
Facts and figures
Winning project 2023
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Wanjin Azalea
Wanjin Azalea is a campaign that celebrates the rhododendron wealth of Northern Taiwan. It achieves this with the "Flower Cluster" exhibition, local "Mini Flower Exhibitions", Wanjin Azalea products and a rhododendron diary with hand-drawn Wanjin Azalea illustrations.