1zu33

As a studio for architectural brand communication, 1zu33 not only translates corporate values into spaces – it also creates places of encounter where brands can be experienced holistically. For the creative team around the founder Hendrik Müller, the focus is on a structured and targeted creative process: “For us, quality is the common thread that guides us from the concept idea to implementation.” Whether for retail spaces, showrooms, events or trade-fair stands, strong storytelling paired with a keen sense for (sustainable) materials, colours, shapes, lighting and the existing architecture all combine at 1zu33 to create experiential sensory spaces.

In this way, the studio’s passion for details and profound understanding of brands were also manifested in the Gaggenau presentation at the Salone del Mobile. Here, the designers played on the magnificent Villa Necchi, with its 1930s architecture forming an exciting contrast to the modern brand image. “The design ethos of Gaggenau is described by the term ‘traditional avant-garde’ – keeping both facets in balance was the central idea of this concept,” says Hendrik Müller. At a live cooking event with a Michelin-starred chef, guests were invited to engage in this inspiring sensory journey in culinary terms as well – in a fascinating place of brand encounter.

Red Dot about 1zu33

We believe that people are most creative when they feel satisfied, understood and valued.

1zu33