TONYMOLY Design Lab — The water cannot be kept clean unless it continues to flow.

Hyosun Jung has first worked on retail-related design and visual merchandising related projects such as VIP gifts and packages at “The Hyundai”, a large Korean distribution company. After that, as an art director for the online music service Soribada where she supervised the UI/UX design renewal and the K-POP Awards online/offline content production. She operated Samsung Electronics Galaxy domestic in-app service Samsung Music and overseas global music service MILK branding, digital content production, and online/offline marketing design. She is currently working as an art director for the Korean skincare brand TONYMOLY and is in charge of designing products online and offline.

Interview with TONYMOLY Design Lab

Red Dot: How would you define good communication design?
TONYMOLY Design Lab: Design that allows the creator’s intention to convey not only visions but also emotions to people, to give attention and help to human beings, animals, the environment (earth), and social issues, and to spread good goals or actions.

What makes your work unique?
First, I think my major in art makes my work unique. Then there is the design experience I have gained through various corporate marketing activities for companies in distribution, manufacturing, broadcasting and through K-POP appearances, both online and offline.

What intention do you pursue with your award-winning works?
I hope that the award-winning works will gain more exposure through the award. Above all, in addition to internal opinions on the evaluation of the design of the projects with the members of the design team, I wanted to learn through the award various evaluations based on assessments from experts – and my aim was to be a designer, not just an office worker.

Which three terms best describe your award-winning project?
For the first time in the industry, to realise sustainable consumption and to minimise environmental damage with understated beauty.

Was your award-winning work inspired by current social issues?
The Wonder Vegan Label Ceramide Mochi Toner is a product designed by recognising the problems of environmental damage and plastic use, which are currently a social issue.