Client: Gyeongju Hwabaek Convention & Visitors Bureau, Gyeongju, South Korea
Brand Design
Zheng Yue Qu
Zheng Yue Qu is a brand on the theme of Chinese New Year. The intention behind it is to recall certain cultural practices of celebration to preserve this unique tradition. The visual representation of the customs relies on appealing animal characters with auspicious meanings. The dominant colour is red, which, in China, typically stands for happiness, joy and prosperity. By featuring the distinctive imagery in a booklet, as well as on practical accessories like envelopes, tablecloths and lanterns, the brand design artfully transfers historical content into the present.
参与人士
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University:Asia University, Taichung, Taiwan
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Supervising Professor:Hui-Ping Lu
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Design:Tzu-Han Hung, Tzu-Ching Yen, Ying-Hsueh Lee, Tzung-Hua Tsai, Asia University