University: Erh Shing Senior High School, Keelung City, Taiwan
Integrated Campaign
You thought it. We said it.
The multi-platform campaign promotes Skullcandy earbuds, which have traditionally been very popular with Generation Z. However, sales have decreased significantly with the rise of e-commerce as well as AirPods taking over the market. To counteract this development, the campaign tackles competition head-on. Skullcandy earbuds are introduced as cartoon characters on package inserts and various other advertising media, bullying the rival product with funny statements for its poor quality. A catchy imagery and striking colours reinforce the commercial message.
参与人士
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University:SCAD Savannah College of Art and Design, Savannah, USA
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Design:Charles Yuille, Anjali Ravi, SCAD