Image Clip

You are sugar.

返回 Download

In view of the health effects caused by consuming too much sugar, the supermarket chain REWE has decided to reduce the amount of sugar in its home brands. An image clip was developed to reveal the sweet core within each of us. The message “You are sugar. How much sugar do you need?” is amplified using images and music which touch people at an emotional level. The song, specially composed for the commercial, sounds like a love song and features harmonious, steady guitar sounds and a remarkable male voice.

Red Dot

By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy

Others interested too