Brand Identity

whowho

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whowho is a Korean mobile service brand that offers convenient products and services. The development of the visual brand identity was inspired by the slogan “Better when together, whowho”, which aims to reflect the brand value. The word mark and graphic element in the form of a blue heart are emphasised by the monochrome colour palette, while the rich, vibrant blue embodies the brand’s technological nature. The word mark and graphic element are also consistently implemented throughout the various online and offline channels, including merchandise und stationery, to enhance the brand experience.

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