Corporate Design

Wajos

A new corporate design was developed for the gourmet food producer Wajos, which can be applied for the packaging as well as the entire communication. Purist and modern, the logo represents a self-confident reinterpretation of the brand. In addition, a seal was designed to add a premium finish to the packaging alongside chalcographic prints. The typography is a stylistic mix which is as lively and diverse as the gourmet flair of the products. Thus, the main categories of the items are also visually standardised and geared more closely towards the needs of consumers.

Red Dot