Brand Design Relaunch

Vira

Vira is a Ukrainian brand that manufactures engine oils and lubricants for cars. The company’s product strategy is to offer good value for money. It realigned its brand strategy in order to more clearly convey the pure quality of its engine oils without additives. The brand comprises two product lines: Vira Oil lubricants and Vira Cool liquids. Therefore, the original brand name was shortened to Vira and a new logo was created. The two product lines are now marked with different symbols: a drop for oil and a snowflake for antifreeze.

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