Out-of-Home Campaign

VinziRast Gets You Back on Your Feet

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This touching campaign by VinziRast, an Austrian charity for people experiencing homelessness, sought to raise awareness for the topic and encourage donations. Pieces of cardboard were used to create life-size human figures. Each figure tells the true story of a person who found a home after spending time on the streets. Fragile but proud, the artworks were at the heart of the campaign, accompanied by audio stories and by out-of-home and digital ads.

Red Dot

参与人士
  • Client:
    VinziRast, Vienna, Austria
  • Design:
    Heimat Wien, Vienna, Austria
  • Project Team:
    VinziRast: Renate Hornstein (Concept/Text/PR) Robert Korbei (Managing Director)

    Heimat Wien: Simon Pointner (Art Direction/Creative Direction/Concept) Fabian Kohlert (Art Direction) Philip Krautsack (Creative Direction) Paulina Sadlo (Graphic Design) Leopold Kreczy (Text) Barbara Binge-Furtner (Project Management)

    Blautöne: Ines Schiemann (Music/Sound Design) Blaupapier: Alfred Lechner (Post-Production) Nina Herzog (Artwork) Yannik Steer (Photography) Claus Bukowski (Photography Assistant) Havas Media (Media Agency)
VinziRast Gets You Back on Your Feet
VinziRast Gets You Back on Your Feet

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