Visual Identity

VIEW

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“VIEW” is the theme of the 2020 Graduation Exhibition by the Department of Visual Communication Design at Cheng Shiu University. It represents students seeking to push their own boundaries during the learning process and thus expanding their views and mentality. The design concept is defined by the use of lines as a basic element, creating a sense of visual depth in combination with the wavy effects of the key visuals. The dominant colours are fluorescent orange, grey and white – emphasising the students’ enthusiasm to move forward. The transparent and translucent materials are used to emphasise views without boundaries.

Red Dot

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