Through this app, which features various visual media and is presented by the South Korean mobile telecommunications provider LG Uplus Corp., online shopping is turned into a particularly enjoyable experience. The exciting content, which is conveyed through various videos, attracts users; the engaging user interface and simple layout concept help to find products easily. Moreover, it is possible to create a personalised user interface including membership benefits, programme schedules and recommended products. The app is compatible with various currently available players for video formats on mobile devices.