Food Packaging

Valio Laplandia

The packaging concept for the Valio Laplandia yoghurt line is based on the brand’s roots in the Lapland region of Finland. The inspiration came from local fairy tales and experiences with the vast snowy landscapes, as well as from the health consciousness of the Laplanders. The design therefore focuses on Scandinavian arts, crafts and folklore. Traditional Nordic patterns were chosen as cornerstones of the design system. The aim was to maintain an easily perceptible connection to Nordic culture and regional arts and crafts, and to create a brand pattern that is both distinct and fresh.

Red Dot

参与人士

Client:

Valio Russia, Saint Petersburg, Russia
Design:

OTVETDESIGN, Saint Petersburg, Russia
Project Team:

Arina Yushkevich (Design Direction) Larisa Chernoskutova (Art Direction),Vladimir Fedoseev (Creative Direction) Daria Lubashova (3D Design) Daria Sholomitskaya (Copywriting)