Tune-in: galvanizing storytelling

The Mecklenburg-Vorpommern public transport company promoted their special summer holiday tickets aimed at students of all ages with content marketing. Using captivating storytelling, an episodic podcast told the adventures of the three main protagonists representing the different target groups. As they went on a mad dash treasure hunt across their home region, the summer holiday ticket was a means to an end, an entryway into that adventure. Five weekly episodes of ten to twelve minutes were published on Spotify. Each episode ended with riddles about regional sagas and myths, which could be solved on social media channels for a chance to win weekly prizes.