Caricatures

Traveling and Me

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The “Traveling and Me” campaign is intended to inspire a desire to travel. A flamingo was chosen as the brand character. It can be found in the centre of all the billboards, posters and other marketing material. This comic-style Mr Flamingo, with his pink feathers, blue bill and red sports shoes, has a high recognition factor and is complemented by eye-catching, brightly coloured illustrations. Appearing in different outfits and equipped for different holiday activities, such as diving or a safari, the flamingo is a jolly travel companion and, at the same time, an ambassador for the diversity of travel.

Red Dot

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  • Client:
    China International Travel Service Head Office, Beijing, China
  • Design:
    Zhengbang Creative Beijing Branding & Technology Co., Ltd., Beijing, China
Traveling and Me
Traveling and Me
Traveling and Me
Traveling and Me

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