University: Design Research Institute, Chiba University, Tokyo, Japan
event design
TOTO Trade Fair Stand ISH 2011
This trade fair stand represented the Japanese producer of sanitary ware TOTO with a clear garden design at the ISH 2011 trade fair in Frankfurt/Main. The architecture of the garden, surrounded by open pavilions, reflected the Japanese garden and bathing culture and indicated the company’s environmentally friendly philosophy. Organic materials harmonised with the mod-ern architecture of the stand as well as the high-tech and high-end products which were presented. The guests were invited to stroll through the garden and to explore the products in the pavilions.
参与人士
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Client:TOTO Europe, Bottrop head of marketing Ute Kranz creative direction Masahiro Maruhashi
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Design:MACH Architektur GmbH, Zürich
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graphic design:Winkreative, London
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strategic planning:GMOD Design, Bedburg-Hau; Werbe- und Messebau Walbert-Schmitz, Aachen
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photography:Fotodesign Schiemann, Düsseldorf
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illustration:Plex GmbH Corporate Identity and Design, Berlin