Beverage Packaging

The Wine Barrel - Classic

This packaging design refutes the common notion that quality wine can only exist in a glass bottle. As a practical and gift-ready “wine-out-of-a-box” packaging, it implements the idea of moving the wine from the large barrel into a smaller one so that it does not lose its natural habitat. The Wine Barrel maintains a visual representation of the natural home of wine and at the same time aims to democratise the process of wine tasting, transforming it from a crème-de-la-crème ritual to a laid back, evening-with-friends experience. Complementing the overall picture, the symbol of this new, shared experience also reflects the way this wine is served.

Red Dot