The Audi Magazine is a key part of the company’s communication strategy as an expert in modern, sustainable mobility. Each issue is focused on a neutral topic, rolled out in a brand- and media-appropriate manner in terms of relevance and depth. In addition, each issue contains a journey “From A to” the mobility questions of the future, as well as a journey to real places and people. The magazine’s visuals and imagery are generous, varied and opulent in design, an impression that is heightened by its high-quality look and feel. Headline questions printed in red set the tone and are answered in subsequent articles.
参与人士
Client:
AUDI AG, Ingolstadt, Germany
Design:
loved GmbH, Hamburg, Germany
Project Team:
loved:
Mieke Haase (Chief Creative Officer)
Julia Kerschbaum (Art Direction)
Stefan Kaetz (Designer)
Jana Maria Herrmann (Designer)
Birte Mußmann (Text)
Peggy Wellerdt (Head of Photography)