Client: Evonik Industries AG, Essen
Trailer
The 31st Golden Melody Awards
The Golden Melody Award is a trophy bestowed by the Taiwan Ministry for Culture for services to the Chinese-language music industry. The trailer for the 31st awards ceremony plays with the stylistic conventions of time reversal, in which a physical process, here the melting-down of the trophy, is seen in reverse order. The camera initially shows gold particles floating in open water, then follows a stream of liquid gold which snakes its way through a rocky landscape all the way to its source: the trophy itself. At the end, the process is seen again in forward motion, so that two different visual experiences are created which stand in exciting contrast to one another.
参与人士
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Client:Taiwan Television Enterprise, Ltd., Taipei City, Taiwan
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Design:27 Design Co., Ltd., New Taipei City, Taiwan
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Project Team:27 Design: Cheng-Hsuan Lin (Creative Direction) Qian-Han Chen (Art Direction) Yu-Hsiang Peng (Project Management) Weiting Zhou (Project Management)
Ying-Fang Kao (Designer) Yi-Wei Wu (Designer) Sopedou Fu (Designer) Hsin Lin (Designer) Xiao-Man Lin (Designer) Chung-Yi Wu (Designer) Hsiang-Lan Tsai (Designer)
Bonnie Lu (Animation) Gene Jiang (Animation) Bruce Chen (Animation) Benson Chang (Animation) Peng-Hau Wang (Animation) Yihsun Chiang (Colorist) WinSound Studio (Music/Sound Design) 112F Recording Studio (String Recording) Just Busy Music Studio (Strings)
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