Tashkent

Tashkent is the capital of Uzbekistan, a state that once isolated itself from global integration. In recent years, due to political changes, the country has shown signs of becoming more open to the world. Therefore, its capital needed a distinctive corporate design to unite a wide range of services and events in the city. The logo features not only the initial “T”, but also a stylised gate that suggests openness to visitors and references the many historic city gates of Tashkent. The design language can be flexibly adapted through the use of different identification colours and illustrations. Diverse patterns and symbols reflect the architecture and motifs of a mixed culture.