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Subway Map for Colour-Blind People

A subway map is perceived in a different way by people who are colour-blind compared to those who are not. While the majority of people easily understand colour-coded maps, colour-blind people struggle at transfer stations where multiple lines intersect. Against this backdrop, a special map has been developed that helps colour-blind people find stations more easily and more quickly. Curves instead of straight lines were used, contrasts increased, numbers and symbols added, in order to give additional information or precisely mark surroundings. The map also shows exactly where the respective station is located.

Red Dot

参与人士

Client:

NAVER Corporation, Seongnam City, Gyeonggi Province
Design:

NAVER Corporation, Seongnam City, Gyeonggi Province
Design:

INAT, Paris
Creative Direction:

Hyojung Kim, NAVER Corporation
Graphic Design:

Sooeui Sung, Geon Yang, Heejeong Son, Rae Na, NAVER Corporation
Project Management:

Hyunsoo Kim, NAVER Corporation
Project Management:

Jug Cerovic, INAT