Food Packaging

Slices of flesh

As part of a rebranding process, these hearty meat snacks are presented in a rough and dazzling way. Many consumers who like to have this product with a beer do not like its looks. In this context, the packaging design tackles potential disgust head-on rather than to shy away from it. While the exaggerated style hints at posters for horror films, the product name stands out due to disarming honesty. By highlighting the essence of the product in an almost provocative way, the packaging challenges consumers and openly declares its intention to outdo competitors.

Red Dot