Beverage Packaging

Sizhuang

The design of these bottles, which are also offered in boxes of four, responds to the habit of many Chinese consumers to buy alcoholic beverages in sets. The main design element is water, which is also the main ingredient in this liquor. The streamlined body of the bottle features irregularly placed blue graphical elements. Each bottle has its own pattern, reflecting Oriental beauty among other things. In order to further emphasise the theme of “water”, each bottle has a fish-shaped tag. The minimalist outer packaging communicates the concept of the brand, setting itself apart from garishly designed goods.

Red Dot