The campaign aims to raise awareness of the ever-increasing problem of man-made water pollution. It is built around striking images of sea creatures and other water dwellers, partly executed in the style of traditional Chinese ink drawings. The expressive black brushstrokes dissolve the contours and make a memorable reference to the dangers posed by water pollution.
参与人士
Client:
Shenzhen Bowenn Advertising Co., Ltd., Shenzhen, China
Design:
Shenzhen Bowenn Advertising Co., Ltd., Shenzhen, China