ROEWE R-AURA

The biggest highlight of the Roewe R-Aura concept car is the new and original ‘pure electric’ architecture of SAIC Motor. It exemplifies the excellent pure electric performance and intelligent spatial experience for the future of vehicles. It is also the first conceptual derivation of Roewe's ‘pure electric’ design concept. Under the pure and elegant appearance, Roewe R-Aura has a high-end intelligent core and aesthetic temperament. The brand-new Roewe ‘pure electric’ symbol, ‘The Galaxy Rim’, is shown on the Roewe R-Aura concept for the first time. A complete and slender light band runs around the front body, just like a mysterious one-piece mask commonly seen in science fiction movies that hides any emotional expression, while still exuding a sense of calm. It extends to the left and right sides, gradually forming a lattice at the end to resemble a galactic light band in the deep universe. The Roewe R-Aura concept has a complete set of dynamic interaction system in R language. The dynamic DRL of the headlamp can be updated by software and the OTA can be iterated continuously. The interior design of Roewe R-Aura concept takes science and technology inward and human nature outwards – it integrates humanistic image and intelligent technology. This will be the interior design direction of all future Roewe R series. With the central console as the carrier support, passengers can enjoy a quiet comfort brought about by a zen space and the intelligent convenience, which is amplified by holographic 3D digital projection technology. In ‘Koi’ mode, poetic scenes are emulated for a romantic interior atmosphere; in ‘ink painting’ mode, Chinese ink is integrated with a ‘washed’ style. The overall interior design theme is heavy on interaction and intelligence. Red Dot Award: Design Concept | Concept | Mobility & Transportation