Playfield

The main stage of the Deutsches Schauspielhaus in Hamburg underwent major renovation work, so a raised platform visible from all sides was built into the middle of the auditorium. This construction served as a temporary stage and, on account of its bare appearance with not even a curtain, forced the actors to concentrate on what really matters: their art. In order to make precisely this ancient form of theatre attractive to an audience that is used to visual feasts, the “Playfield” logo, reflecting the age-old stage planks the actors perform on, was created to straddle the full range of advertising materials as a design feature. Thus, the stage itself in its wooden structure was to act as a composite mark on its own and drew attention to the changed setting throughout the season. Together with a minimalist illustration style encapsulating the essence of each piece, a large range of posters and advertising motifs was designed to pique curiosity, surprise and encourage people to visit the theatre performances.