Beverage Packaging

Pepsi x MOMHANDWORKS (China)

The relationship between drinks manufacturer PepsiCo and the not-for-profit collaborative programme “MOMHANDWORKS” by China Women’s Development Foundation, which supports traditional handicrafts, started on the occasion of the Bring Happiness Home Chinese New Year Campaign 2019. The collaboration culminated in the unfurling of a ten-metre-long roll of embroidery showing many of the customs of the Chinese New Year festival in traditional and modern designs. The three drinks cans from this limited edition celebrate this cultural heritage and show examples of three different regional embroidery styles set against a blue background.

Red Dot