Food Packaging

Paris Baguette – Traditional Dessert Series

In order to draw attention to a product line of pastries, this packaging features a new take on tradition. Using a gentle colour palette, lavish decoration and highlights with shiny gold, the design is a modern interpretation of French “savoir-vivre”. Realistic pictures of the specialities inside are staged against a nostalgic backdrop, thus appealing to consumer desires. At the same time, the refined shape of the packaging emphasises the special care that has been taken in the preparation of the products.

Red Dot

参与人士

Client:

SPC Group Paris Croissant, Seoul, South Korea
Design:

SPC Design Center, Seoul, South Korea
Project Team:

Junnie Park (Creative Direction) Inseong Song (Art Direction) Semi Yoon (Graphic Design) Jiin Bae (Graphic Design) Taewoo Kim (Production) Juhyeon Lee (Production)