Visual Merchandising

OPPO Store – Product Promotion

This visual merchandising campaign combines shop windows, installations, display settings on counters and graphics in order to promote OPPO’s latest smartphone and to convey its key feature: the 10× hybrid zoom camera technology. The guiding motif of the design consists of concentric circles with scale markings. They replicate the structure of the camera lens which is not normally visible to users because it is concealed inside the phone. When customers look through the circles, a vi-Sion of the universe appears at the end, which is intended as a metaphor for the product slogan “bringing you closer to the world around you”.

Red Dot

参与人士

Client:

OPPO, Shenzhen, China
Design:

Leaping Creative, Guangzhou, China
Project Team:

Zen Zheng (Creative Direction) Mindong Zeng (Installation Design) Jiening Huang (Installation Design) Leshi Gong (Installation Design) Ying Lan (Installation Design) Mincong Huang (Installation Design)