Campaign

Opel LCV – Good Tools. Good Work.

To unite the entire range of Opel’s commercial vehicles into one sin-gle campaign, a comprehensive system was developed. The idea is to address the target groups with their own everyday work tools while additionally introducing the vehicle. The look of the final “work tool” was created by combining the vehicles with the various work tools of the core target groups. Work tool and commercial vehicle form a unit without alienating the actual product, the vehicle, itself.

Red Dot

参与人士

Client:

Adam Opel AG, Rüsselsheim head of advertising Tamas Bator, Andrea Pfannmöller
Design:

brandtouch GmbH, Hamburg
creative direction:

Günter Sendlmeier
art direction:

Jonathan Sven Amelung, Pedro Americo
photography:

Christian Stoll
post-production:

Ralph Hillert